#2,348 Made In America.

Tonight was our first ever Made In America celebration at the Mercantile, and while it was a super casual thing, we spent the whole day setting up and getting things ready and I think it couldn’t have gone any better for our very first time and with so many other fireworks watch parties all over the city. Laurel always goes big on July 3, and tonight was no different: There is a simple pleasure about living in a small southern town like ours. Every gathering feels like family reunion, even with perfect strangers. P.S. The new issue of Okra Magazine […]


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Tonight was our first ever Made In America celebration at the Mercantile, and while it was a super casual thing, we spent the whole day setting up and getting things ready and I think it couldn’t have gone any better for our very first time and with so many other fireworks watch parties all over the city. Laurel always goes big on July 3, and tonight was no different: There is a simple pleasure about living in a small southern town like ours. Every gathering feels like family reunion, even with perfect strangers. P.S. The new issue of Okra Magazine […]


Erin

Monday, July 3rd, 2017

Daily Journal

#2,324 Market Beautiful Day 1 + Bowling.

Oh man, y’all. Tonight was incredible! I can’t believe the vintage and handmade vendors who came from as far as New York and California to be part of The Market Beautiful this weekend. Tonight was the early preview party and I did some shopping before the crowds started coming in. I’ve been Instagram friends with several vendors for so long and it was amazing to finally hug their necks today. Tomorrow (today?) June 10 is the big shopping day when tickets will be just $6, so I hope we will see some of y’all there when we meet and greet […]


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Oh man, y’all. Tonight was incredible! I can’t believe the vintage and handmade vendors who came from as far as New York and California to be part of The Market Beautiful this weekend. Tonight was the early preview party and I did some shopping before the crowds started coming in. I’ve been Instagram friends with several vendors for so long and it was amazing to finally hug their necks today. Tomorrow (today?) June 10 is the big shopping day when tickets will be just $6, so I hope we will see some of y’all there when we meet and greet […]


Erin

Friday, June 9th, 2017

Daily Journal

#2,302 Keeping Our Hometowns Strong.

Remember a few weeks ago when I told you Ben and I spent a whole Sunday afternoon working on a storyboard for something very special? This was the rough draft of those boards: And this is the stunning final product: Tonight on Home Town, you got to visit the foundry with Ben, Josh and Jim. That company has been part of the fabric of our city since the turn of the twentieth century, and we’re lucky to count the Mulloy family as friends. There are factories like this all over America whose communities depend on them, and at Laurel Mercantile we’re proud […]


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Remember a few weeks ago when I told you Ben and I spent a whole Sunday afternoon working on a storyboard for something very special? This was the rough draft of those boards: And this is the stunning final product: Tonight on Home Town, you got to visit the foundry with Ben, Josh and Jim. That company has been part of the fabric of our city since the turn of the twentieth century, and we’re lucky to count the Mulloy family as friends. There are factories like this all over America whose communities depend on them, and at Laurel Mercantile we’re proud […]


Erin

Tuesday, May 16th, 2017

Daily Journal

#2,292 Mississippi Mercantile Day 2.

It was another amazing day spent with other Mississippi makers and small business lovers like us, and I was telling the ladies of Mississippi Magazine who put the market on that it really felt like an enormous family reunion. I hugged so many people with stories of how they were connected to Laurel, to our families. I met one family who lived in our house in 1996 and brought photos to show me! I had never seen photos of it from then! Look at our foyer! And our master bath! Ben’s dear old friend Chase and his family even came […]


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It was another amazing day spent with other Mississippi makers and small business lovers like us, and I was telling the ladies of Mississippi Magazine who put the market on that it really felt like an enormous family reunion. I hugged so many people with stories of how they were connected to Laurel, to our families. I met one family who lived in our house in 1996 and brought photos to show me! I had never seen photos of it from then! Look at our foyer! And our master bath! Ben’s dear old friend Chase and his family even came […]


Erin

Saturday, May 6th, 2017

Daily Journal

#2,647 Big Dreams.

Woah. I just reread my post from last night and it is painfully evident that I was barely lucid when writing it. Y’all. I really don’t remember ever being so tired in my whole life. “Wedding Tired” has now been surpassed by “Premiere Tired.” But today in the car on the way to a dinner we had a little opportunity to talk about the future and certain dreams and hopes for the Mercantile and for Scotsman Co. that we’ve not discussed before and it made my heart race–feeling so full of ideas after being so drained over the course of […]


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Woah. I just reread my post from last night and it is painfully evident that I was barely lucid when writing it. Y’all. I really don’t remember ever being so tired in my whole life. “Wedding Tired” has now been surpassed by “Premiere Tired.” But today in the car on the way to a dinner we had a little opportunity to talk about the future and certain dreams and hopes for the Mercantile and for Scotsman Co. that we’ve not discussed before and it made my heart race–feeling so full of ideas after being so drained over the course of […]


Erin

Wednesday, March 22nd, 2017

Daily Journal

#2,640 Keyless Entry + Small Town America.

We made it home safe and sound from Atlanta and went straight to AS&H to pick up my Jeep from Russ, who has been working on the electrical stuff inside my doors to give my 1988 ride keyless entry. It took a month of trial and error…. But it’s done! ​ I couldn’t wait to take it for a ride in the country to see my parents who wanted to hear all about our upfronts adventure. And tonight after dinner we stopped by the Mercantile to fluff the new window display. Ben was on the phone this afternoon with a […]


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We made it home safe and sound from Atlanta and went straight to AS&H to pick up my Jeep from Russ, who has been working on the electrical stuff inside my doors to give my 1988 ride keyless entry. It took a month of trial and error…. But it’s done! ​ I couldn’t wait to take it for a ride in the country to see my parents who wanted to hear all about our upfronts adventure. And tonight after dinner we stopped by the Mercantile to fluff the new window display. Ben was on the phone this afternoon with a […]


Erin

Wednesday, March 15th, 2017

Daily Journal

#2,632 Window Change.

It was a strangely cathartic way to spend a very stormy afternoon–threading yarn through clumps of preserved moss to create a window display for the spring.  We had the best time laughing about what a weird job we all have, and it was most satisfying watching Big and Rob troubleshoot the composition out in the torrential rain. I’m so excited to show you sweet folks who are planning to come to the premiere party here on March 21! Can y’all believe we are just 2 weeks away now?!


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It was a strangely cathartic way to spend a very stormy afternoon–threading yarn through clumps of preserved moss to create a window display for the spring.  We had the best time laughing about what a weird job we all have, and it was most satisfying watching Big and Rob troubleshoot the composition out in the torrential rain. I’m so excited to show you sweet folks who are planning to come to the premiere party here on March 21! Can y’all believe we are just 2 weeks away now?!


Erin

Tuesday, March 7th, 2017

Daily Journal

#2,627 Shop Shuffling.

We said goodbye to Ricky this morning after a shopping trip at the Mercantile, and we were all sad to see him go. We’ll be pulling for he and Danica in their race this Sunday in Atlanta! And then we all got a wild hair to totally rearrange the merchandising in the store and prepare for new spring and summer goods that are coming soon! This isn’t the finished iteration of things, but we made a lot of progress. Go team!


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We said goodbye to Ricky this morning after a shopping trip at the Mercantile, and we were all sad to see him go. We’ll be pulling for he and Danica in their race this Sunday in Atlanta! And then we all got a wild hair to totally rearrange the merchandising in the store and prepare for new spring and summer goods that are coming soon! This isn’t the finished iteration of things, but we made a lot of progress. Go team!


Erin

Thursday, March 2nd, 2017

Daily Journal

#2,616 Mama Walks + The Idea.

It’s becoming a Sunday afternoon ritual for mama and I to take a 3 mile walk together, which reminds me of the day I began this journal, except today it was 82 degrees. She wore a tank top. I wore shorts. We both were sweaty 10 minutes into it. As much as I enjoy these walks, I would enjoy just a few more weeks of cold weather if we could get it! And then tonight at dinner with the Mercantile framily, we got into this conversation about what our biggest and wildest dreams for this company are, and how it all […]


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It’s becoming a Sunday afternoon ritual for mama and I to take a 3 mile walk together, which reminds me of the day I began this journal, except today it was 82 degrees. She wore a tank top. I wore shorts. We both were sweaty 10 minutes into it. As much as I enjoy these walks, I would enjoy just a few more weeks of cold weather if we could get it! And then tonight at dinner with the Mercantile framily, we got into this conversation about what our biggest and wildest dreams for this company are, and how it all […]


Erin

Sunday, February 19th, 2017

Daily Journal

#2,614 Charleston Friends.

When friends come in from out of town, I put on my tour guide britches and show them around. A cream horn was a good starting point. And much later, to finish the day, a delicious (loud, boisterous) dinner at Cafe La Fleur. Jim sang Conway Twitty (Don’t Take it Away) which sorta interrupted a couple on a date night away from their kids, while Ben pounded the table doing his best Al Pacino from Scent of a Woman. Later, there was a guitar and Janis Joplin. And today was a very good day. The future of our little company is looking bright […]


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When friends come in from out of town, I put on my tour guide britches and show them around. A cream horn was a good starting point. And much later, to finish the day, a delicious (loud, boisterous) dinner at Cafe La Fleur. Jim sang Conway Twitty (Don’t Take it Away) which sorta interrupted a couple on a date night away from their kids, while Ben pounded the table doing his best Al Pacino from Scent of a Woman. Later, there was a guitar and Janis Joplin. And today was a very good day. The future of our little company is looking bright […]


Erin

Friday, February 17th, 2017

Daily Journal