#1,916 Speaking + Candles.

After breakfast at Bottletree Bakery (duh!)

We stopped by Amelia to finally meet Erin Austen Abbott in person, then we hustled straight over to the art department for our talk. And just as I expected, the full story on how Old Try came to be was fascinating. Micah went before me and had a fancy presentation and everything that made me feel very old-fashioned.

Then I was up, and did what feels like my exact same song and dance, but that’s the great thing about speaking in classrooms… They’re different people every year!

After a lightning fast lunch at Ajax with our tintype friend, Michael, we were back on the road headed south for our afternoon meeting at DPM Fragrance. This is the company responsible for creating your favorite candles from Anthropology, Urban Outfitters, Crate and Barrel and West Elm! I mean—are you not obsessed with the Volcano candle from their Capri Blue line?! Everyone is!

Here’s the deal—you know about me and my crazy smell favorites and memories. They made a promo video that actually made me cry big, fat, tears (you’ll get to the part I’m talking about and it’ll kill you too if you watch it here).

Anyway, we’ve been working with them to create a custom candle that will be one of our very first Lucky Luxe Dry Goods products this fall—a beautiful candle that will be the exact scent of the sweet olive trees that Laurel is known for, that are planted on every property in our neighborhood. It’s the smell of home to me, one that can bring tears to my eyes when I smell it. And it’s something I know so many of you have heard me talk about all these years with absolutely no idea what that smells like—so how cool would it be to ship you a little piece of Laurel? It will be like a trip to our porch in a jar! If you feel like getting a candle, we’ll be cosmically linked! Okay, or it just smells lovely. We had a meeting around the table about what’s coming up with us, then we got to smell the delicious little sample candle they’ve prepared for us (they nailed it!), then they showed us around the factory and every fascinating step of the process of making candles that are shipped to our favorite stores all over the world.

Do you recognize any of your favorites in the early stage of production? So cool, I think. But then we got to the crazy fun and overwhelming part… Making prototype choices for the packaging of my candle. Guys! The possibilities are endless. There were no limitations on my creativity. Which is the hardest thing in the world. I’m the most indecisive person. I needed Mallorie and Mama there to put blinders on me.

But the more I think on it, the more I’m leaning toward: simple packaging that’s like me: imperfect, a little wonky (recycled green glass—like Coke bottle glass), and a brushed, smooth, tarnished copper lid (like the hardware in our kitchen—simple, but a little different from the standard). The wax will be white, and I’ll focus on making a beautiful, minimalist label for the jar in copper foil. There were so many choices—I’ve decided it’s important to consider what’s going to be cost-effective and what’s going to look authentic to my style. And I think this is the starting point:

I really love candles. Really really. Can you tell?


Erin

Tuesday, March 17th, 2015

Daily Journal

12 thoughts on “#1,916 Speaking + Candles.

  1. Oh man I am soooo excited to get to purchase one of these beauties when they go up for sale! My parents and just about every other family member back on our family tree grew up in Laurel, and to be able to bring a piece of home to my parents here, and get to experience a bit of Laurel in my own home–LOVE IT.

  2. Erin, I just love coming to your blog every day and reading about your adventures in life. I am SO EXCITED about the sweet olive candle! I grew up in South Mississippi with a big sweet olive tree in the backyard and I miss it every day! (I can't find them in Jackson!) You are doing great things, girl!

    P.S. I had no idea this was in Starkville! How awesome.

  3. Isn't it amazing the memories and flood of nostalgia we get when we catch a whiff of certain smells? I can't wait to get a candle! You picked a great company to work with. One of the many things I miss about Starkville is their tent sales and being able to get all my favorite candles for half the price!

  4. Thanks for making me want to go candle shopping. My storage drawer full of them *really* needs another one. = )

  5. Since I've never been to Laurel to know what sweet olive smells like, I am very excited to order a candle! What fun it is to follow you through this process. You must be pinching yourself everyday!

  6. Oh my goodness, y'all! I can't tell you how I appreciate your enthusiasm about it! I hope you'll all love it when it exists. I'm certainly loving my little tin can sample!

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